Image Website Design


Every website is different and you will choose what you need in your website.
The minimum size for a website can be just one page, but regardless of size there are certain things that should appear - even on the smallest website.
Whatever you decide to place in your website, you can be sure that Image Website Design will be here to keep you on the right track.

Making My Website Work

Making a good website is down to careful design and planning. Image Website Design take care to talk to all our clients to ensure that the website we create is tailor made to their needs. The first hurdles which most clients encounter is to decide how many pages they want, and what type of content to place in their website.
We hope these 13 key points will help you in the fundamental design stages.

  1. Professional appearance: Most websites don't need flash effects or dazzling visuals, however your internet presence should be perceived as a legitimate site, built by someone who cares about the content and appearance. In other words, the colors and graphics should blend well with one another. In addition, all web-content should be dynamic and checked for grammar or spelling mistakes. Any images on the page should enhance the experience for your visitors without distracting them.
  2. Navigation: The pages on your website should be easily connected, using clear navigation buttons. Make it easy for your visitors to find the information that you want them to read.
  3. An obvious theme: Your first page should immediately let the visitor know what you are selling or promoting. Usually the best way to do this is by briefly describing the purpose of your website and include product photos that can help people understand your purpose.
  4. A logo: One of the best ways to "brand" your site and remain unique is to have a logo for your Internet business. By having a logo, your website is more likely to make an "impression" with your visitors. Any logo used needs to be consistent with the theme and color scheme of your site - see also our page on Logos.
  5. Contact information: The credibility of your business comes from displaying your contact details. Eventually, your website visitor will have a question for you. Because of this, it is vital that you list all possible ways that they can reach you. By creating a contact page, you will be able to answer enquiries and reinforce the fact that there is an actual person behind the website. Place your contact information on every page, if you can, since it gives credibility to your website.
  6. Contact forms: In order to find out what your customers need, it is important to solicit feedback from them. A common way to do this is by creating a contact-form on the site. Many people will use the form if it is made available to them, whereas they may not choose to pick up the phone to talk to you.
  7. About us: Most website visitors appreciate knowing that a business is run by an actual human being. To help personalize your website, you need to include a little information about both you and your business.
  8. Sales page: Its surprising how often you come across a website that forgets to dedicate space to its prime objective - promoting a product or service. Even with the best product descriptions, it's important to create a dedicated page that describes how your products or services are superior to your competitors. This section should be a summary of all your key features written dynamically. Basically, you want your visitors to read this page and be enthused enough to want to use your services.
  9. Portfolio or testimonials: One of the best ways of showing people what you can do is to provide a list of previous clients, or a showcase of previous work, or some actual written testimonials from previous clients about "how good you are". Don't be afraid to 'blow your own trumpet' - this is your opportunity to show off !
  10. Terms: Being up-front with your customers helps to gain their confidence, and creates credibility in your business. Don't be afraid of displaying your Terms and Conditions of business where everyone can see them.
  11. Privacy: Many people are now reticent to give out personal information such as their e-mail address. To help alleviate this fear, you may choose to include a "Privacy Policy" section. Basically, this will let your customers know how all information is used and if they will be contacted in the future. It is better to be upfront about your practices rather than to be accused of mishandling information.
  12. FAQs: There will be times when your visitors have a question that is not covered by the standard descriptions or sales pages. To help them out, you may want to have a section that is devoted to answering common questions. By creating a FAQ page, your potential customers can easily find the answers to their questions and will be more likely to use your services.
  13. Keywords: Search engines produce their seach results based to a certain extent on keyword useage in the website. Image Website Design (IWD) will place keywords into the Description tags, and Alt tags etc, but feel free to remind us about these if you think they may have been overlooked.
           Use your keywords in text early, and often (2/3 times per paragraph, or 3% of text)
           Put your keywords in bold text in several places on the page
           Use your keywords in text links for all links - inbound and outbound
           Make sure you use your keywords in heading tags
           Use your keywords in alt tags
    - (IWD)
           Use your keywords in the page's title tag - (IWD)
           Put your keyword in your description tag - (IWD)
           Place your keywords in a keywords tag - (IWD)

 

We have provided this information to help you formulate your initial thoughts about website content. The list isn't exhaustive, and in designing your website Image Website Design will help you to use the correct and appropriate content.



We hope that the information on this page has been useful to you


The information on this webpage is provided to try to remove the jargon, and some of the mysticism, about the content you need on a webpage
Image Website Design cannot be held responsible for any mistakes or misinformation that this page may contain
Although Image Website Design will endeavour to keep you on the right track, the final decision about your website content must be made by you

If you find any information on this page is incorrect, or needs simplifying, then please let us know using our contact-us form

 


 

 

 

This page has been opened in a separate window
To return to the original page  please close this window  

Close this window

 

Print this page
Print This Page

 

© Copyright 2003 - 2005    Image Website Design